Emmanuela's Portfolio
Welcome
I'm Emmanuela. But you can call me Ela.
I'm a multi-faceted Nigerian-American strategist, writer, and businesswoman with over 15 years of experience in various areas related to marketing and advertising.
Since childhood I have lived at the intersection of quantitative and qualitative thinking. One of my favorite commercials as a child featured sunglasses that resembled a pair I owned. My child brain thought the sunglasses moved from my home to the commercial each time it aired, so one day I conducted an experiment. When the commercial aired, I ran to the drawer where the sunglasses lived to check they were still there. They were. This core memory reflects my indistinguishable love for creativity and science.
For the last 10 years I have worked in advertising as an account manager and a strategist. I've experienced many wins in my career and along the way, I have gone on several side missions that have honed my skills as a strategist, strengthened my writing ability, and increased my business acumen.
I hope you enjoy exploring my brain on paper.
Sincerely,
Ela
What I Do
Multi-cultured, multi-faceted strategic thinker with a deep understanding of people. I translate this skill into various strategic disciplines.
Human-Insights Strategist
Proven ability to help companies authentically access untapped audiences via human insight research.
Digital Creative Strategist
Skilled at building websites that help businesses reach their target audiences in meaningful ways.
Proven success at translating UX data into UI design.
Brand Strategist
Proven success at translating consumer trends into meaningful insights leading to effective brand and marketing strategies.
Data Strategist
Skilled at translating quantitative data into insights that inform and predict consumer behavior.
Other Skills
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