Past Work

Led brand strategy development for National University following university merger. Leveraged insights directly from audience development work to create a new purpose statement, positioning statement, and brand messaging framework for National University. This was one of three brand spots developed as part of the overall campaign. 

Birthed Okeze Collection global e-commerce brand by developing unique brand voice, value proposition, and positioning, building strategic brand partnerships, and executing creative strategies including influencer marketing campaigns.

Developed a micro influencer campaign called #OkezeWYD. The campaign focused on showcasing micro influencers whose brand aligned with the Okeze Collection brand. The campaign successfully increased Okeze Collection’s brand awareness and resulted in a 650% ROI. 

Managed client and creative team interactions to develop marketing campaigns highlighting AT&T products/services and Warner Bros. Entertainment properties in AT&T retail stores.