Case Studies
Case Studies
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National University x WongDoody
Led audience development for National University (NU) re-brand developing a unique method of identifying audience mindset using data analysis and leveraging insights to develop brand strategy.Â
Human-Insights Strategy + Brand Strategy + Data Strategy
AT&T x The Integer Group
I researched the barriers keeping multicultural consumers from engaging with retail experiences in general. Developed insights to help AT&T meet the needs of Black consumers as it relates to their in-store retail experiences.
Human-Insights Strategy + Brand Strategy
Okeze Collection
Birthed Okeze Collection global e-commerce brand by developing unique brand voice, value proposition, and positioning, building strategic brand partnerships, and executing creative strategies including influencer marketing campaigns.
Brand Strategy + Digital Creative Strategy
Adidas x WongDoody
Co-led a robust CRM competitive analysis for adidas which included persona development, purchasing, and brand engagement tracking of 5 unique personas across 13 different brands.
Data Strategy + Human-Insights Strategy
"Hear Me" x The Integer Group
Started a grassroots initiative called "Hear Me" to shift the company culture from status quo to enabling candid human conversations about race, gender or sexuality in a company sponsored 4-part panel series. Infused behavioral and workplace insights and developed strategy brief to gain buy-in from senior executives to execute panel series. Inspired other DE&I initiatives contributing to an 11% increase in diverse hires in the agency
Brand Strategy + Human-Insights Strategy
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